A new operating system for brand building in the age of AI (WARC – paywalled)

The internet isn’t just degrading, It’s hurting business. Here’s how marketers can fix it. - (WARC - paywalled)

Human-centred design brings homogeneity—it’s time for brand-centred design - (Campaign Magazine - paywalled)

How to create a winning customer experience (CX) - (Essay in APG Book, Eat Your Beets)

A new operating system for brand building in the age of AI (WARC – paywalled)

Positioning for Black Artists and Entrepreneurs (Select slides form my Positioning Masterclass)

Brands don’t create culture. They are just in the way. - (Linkedin)

Growth comes from knowing people really behave. Design for Lazy. (LinkedIn)

How to prepare for the Creative Director Economy - (Substack)

UX/UI is mutating. Here’s where it’s heading. (LinkedIn)

Ozempic is shaking up entire industries. And most brands don’t even see it coming. (LinkedIn)

Form should follow function and Fable, how the best build CX (LinkedIn)

More thinking on my LinkedIn and Substack.