Writings & Thinking
The internet isn’t just degrading, It’s hurting business. Here’s how marketers can fix it. - (Published in WARC - paywalled)
Brands don’t create culture. They are just in the way. - (Published on Linkedin)
Human-centred design brings homogeneity—it’s time for brand-centred design - (Published in Campaign Magazine - paywalled)
How to create a winning customer experience (CX) - (Published in APG Book, Eat Your Beets)
Scaling Creativity in the AI Era (Published in WARC – paywalled)
Positioning for Black Artists and Entrepreneurs (Select slides form my Positioning Masterclass)
Growth comes from knowing people really behave. Design for Lazy. (Published on LinkedIn)
How to prepare for the Creative Director Economy - (Published on Substack)
UX/UI is mutating. Here’s where it’s heading. (Published on LinkedIn)
Ozempic is shaking up entire industries. And most brands don’t even see it coming. (Published on LinkedIn)
Form should follow function and Fable, how the best build CX (Published on LinkedIn)