Black and white professional portrait of a smiling man with a beard, wearing a blazer and T-shirt, against a plain background.

Hello. I’m Umar.

I’m a Digital Experience Strategist. I turn brand positioning into websites and go-to-market systems that drive growth.

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Black Mazda SUV driving on a city street with concrete building in the background.

Mazda

Reimagining Mazda for the modern car buyer.

Website Strategy & Content

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Four people holding Coca-Cola bottles for a toast, smiling, with two women and two women visible, one with nail polish and the other with jewelry, in a cheerful outdoor setting.

Coca-Cola

Making Coke and its partners culturally relevant for Gen Z in the U.S.

Go-to-market & Activation

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Colorful tropical leaves with an illuminated Adidas logo in the center.

Propello Studio

Building a social-first storytelling model for companies like Campari Group, KAO Beauty, Audible, Danone, TJX, Adidas and more.

Go-To-Market & Activation

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Collage of various images including sports, fashion, politics, entertainment, and landmarks such as athletes, singers, actors, political figures, the Statue of Liberty replica, and the Eiffel Tower.

Getty Images

Growing content loyalty and revenue across 37 markets through personalization.

CRM Strategy & Journeys

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Colorful 3D abstract art with various square blocks in bright colors and patterns on a white background.

Microsoft

Elevating Microsoft’s security reputation and creating tools for the CIO.

Website Strategy & Content

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“What a great experience. The new platform sets us up to deliver exceptional customer journeys across the full shopping path.”

— Head of Digital & Innovation, Automotive

How to Work With Me

I work with companies, organizations, and leaders to turn positioning into websites and go-to-market systems that drive growth.

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