Black and white professional portrait of a smiling man with a beard, wearing a blazer and T-shirt, against a plain background.

Hello. I’m Umar.

I’m a Digital Experience Strategist. I turn brand positioning into websites and go-to-market systems that drive growth.

Selected Work

Black Mazda SUV driving on a city street with concrete building in the background.

Mazda

Redefining Mazda’s digital buying experience for the modern car buyer.

Four people holding Coca-Cola bottles for a toast, smiling, with two women and two women visible, one with nail polish and the other with jewelry, in a cheerful outdoor setting.

Coca-Cola

Reimagining Coca-Cola’s cultural relevance for Gen Z audiences in the U.S.

Collage of various images including sports, fashion, politics, entertainment, and landmarks such as athletes, singers, actors, political figures, the Statue of Liberty replica, and the Eiffel Tower.

Getty Images

Redefining Getty Images’ customer lifecycle strategy across global markets.

Colorful 3D abstract art with various square blocks in bright colors and patterns on a white background.

Microsoft

Elevating Microsoft Security’s digital authority for enterprise leaders.

“What a great experience. The new platform sets us up to deliver exceptional customer journeys across the full shopping path.”

— Head of Digital & Innovation, Automotive

How to Work With Me

I work with companies, organizations, and leaders to turn positioning into websites and go-to-market systems that drive growth.

Contact Me >