About Me

I am a strategy leader who turns positioning into websites and go-to-market systems that drive growth.

My work spans brand strategy, experience design, behaviour change, and conversion thinking, with deep hands-on scope across experience vision, content strategy, information architecture, UX direction, and creative and design direction, working closely with product, design, and engineering teams to bring it to life.

My experience includes healthcare, automotive, CPG, SaaS, insurance, and non-profit across Canada and the U.S.

I’ve held senior digital strategy roles at VML, Publicis, and Stagwell, partnering with CMOs, VPs, and founders. My work has been recognised by the Webby Awards and the Canadian Marketing Association, and featured in Forbes, The Globe and Mail, and The Wall Street Journal.

I write for industry publications including WARC and Campaign Magazine, and my work has appeared in an industry book on strategy and creativity.

I hold an MBA in Marketing, with executive education in strategy, design, and foresight from Rotman School of Management and the University of Houston.

How I Think

The best brands start with a clear point of view.

That point of view should shape the digital experience, not just the advertising.

When positioning, experience design, and go-to-market systems work together, the result is a connected engine that drives demand, conversion, and long-term trust.