Selected Work
Strategy, platforms, campaigns, and workshops that delivered measurable growth.
Mazda
Rebuilt the digital buying journey from Build & Price through browsing to dealer lead capture, driving a 5x lift in conversions, built on Optimizely with Salesforce integration.
Website & Content Strategy
Microsoft
Built an engagement platform and content system for CIO audiences to drive repeat visits and deeper interaction, increasing engagement by 327%.
Website & Content Strategy
Launched a social first studio for go-to-market activities improving brand health and conversions across key journeys for Campari, KAO, Danone, Treasury Wine Estates, Audible and more.
Go-to-market & Activation
Propello Studio
Getty Images
Built CRM journeys and lifecycle messaging to improve retention and repeat engagement, strengthening ongoing customer value for iStock and Getty Brand.
CRM Strategy & Journeys
The Ottawa Hospital
Redesigned a complex hospital platform to make care information easier to find and act on, improving key decision tasks and engagement.
Website Strategy & Content
Kruger Products
Modernized a multi-brand digital ecosystem and connected web and CRM journeys, increasing newsletter sign-ups and contest participation. Also revamped Intranet and B2B platfrom.
Website Strategy & Content, CRM Strategy & Journeys
Modernized a global B2B platform to improve lead capture and reposition the $34 Billion business as a solutions partner, lifting lead quality.
Website Strategy & Content
Jabil
Lussier Insurance
Repositioned and rebuilt a legacy insurance website into a clearer digital-first platform with stronger conversion paths, increasing inbound leads by 22%.
Website Strategy & Content
Coca-Cola U.S.
Developed Gen Z activation ideas across national launches and live moments, turning Coca-Cola’s brand into culturally relevant experiences that drove demand. Initiatives spanned Coke Studio, American Dream Mall, Jack in the Box, Panda Express, Marriott, Six Flags parks, and national campus programs.
Go-to-market & Activation
Dairy Farmers of Canada
Unified 50+ sites into one platform serving consumers, educators, HCPs, and corporate audiences, driving engagement (230%+) and newsletter growth(90%+)
Website Strategy & Content, CRM Strategy & Journeys, Go-to-market & Activation
Repositioned and launched a financial and legal marketplace with a clear product strategy, brand identity, and end-to-end user experience, helping secure early-stage funding and validate the platform direction.
Website Strategy & Content
Vexxit
Built commerce platforms across Amazon, Shopify, Adobe, and Drupal, turning brand into high-performing digital storefronts. Crafted experiences for John Frieda, Bioré, Adidas, Dairy Farmers, and UNICEF, delivering up to 3X conversion.
Website Strategy & Content
Commerce Experiences
Miami Ad School
Built and led strategy bootcamp curriculum and workshops for 8 years, training emerging talent for agencies, brands, and startups. Taught core strategy skills through hands-on briefs and real-world industry practice.
Facilitation & Teaching
Facilitation & Workshops
Facilitated foresight, design thinking, and CX workshops that aligned teams on priorities, next steps, and clear plans. Delivered for organisations including Shell, Metso, Ubisoft, Kruger and City of Toronto.
Facilitation & Teaching
What Clients Say
-
"Umar led a highly structured and creative session that aligned our teams quickly and clearly. We left with a shared direction and a practical app roadmap to move forward."
— Head of Product and CX, Energy Company
-
"Umar and his team quickly understood the complexity of our organization and translated it into a clear, practical digital strategy. The redesign truly support our patients, staff, and research community."
— Chief Marketing Officer, Healthcare Organization
-
"Having a partner who shares the brand vision and can push it into action is what makes this come to life. The work delivered 35% lower CPMs and helped us hit sales targets ahead of schedule."
— Brand Director, Global Consumer Brand
Ready to build something similar?
If you’re planning a website redesign, activation, or strategy workshop, let’s talk.