Hello. I’m Umar.

I’m a Marketing and Growth Strategist. I help teams connect brand, CX, and go-to-market into systems that drive relevance, and growth.

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Making Coke and its partners culturally relevant for Gen Z in the U.S.

Content & Campaigns

Reimagining Mazda for the modern car buyer.

Website & CX

Building a social-first storytelling model for companies like Campari Group, KAO Beauty, Audible, Danone, TJX, Adidas and more.

Social, Content, Campaigns

Growing content loyalty and revenue across 37 markets through personalization.

CRM

Elevating Microsoft’s security reputation and creating tools for the CIO.

Website, Content & CX